Manager access required. This section holds the 14-day clock, stage owners, intervention rules, screening flags, and the cut protocol.
Layer A. The candidate never needs to see this — but everything they experience above is produced by what's below.
This page is 12 sections. You do not present all 12 — tap DAY 1 in the top bar before you start and the page trims itself to the six you present. A Day-1 walkthrough is one hour, live, their screen or yours — you drive with the nav bar, never by scrolling. Everything else is assigned as homework with a specific day attached.
| Time | Show | Say / do |
|---|---|---|
| 0–5 | Which Door | Tell them which door they're on — they don't pick. Door 3: open their 30-day block, skip the 14-day pipeline entirely. |
| 5–12 | 01 · Start | The creed out loud. Then the Seat, the Money, the Tools cards. Skim the rest — they'll read it tonight. |
| 12–22 | 02 · Daily Install | The grid is already open. Walk Day 1's row, then the Day 1 card, checking boxes live. Check out their laminated script + objection sheet — log their name — and show them where the digital copies live in Discord. Exam booked before this meeting ends. |
| 22–30 | 03 · Schedule | Open ONLY their phase. Write their real times on paper with them. Everyone gets the same sentence: "8:30, in your seat, phones off." |
| 30–36 | 07 · The Card | Pick their tier, print it, laminate it. Show Build & Copy once so they've seen the EOD flow. |
| 36–42 | 06 · Standards | Four pillars, five traits, the strike rule, then the House Rules grid — the 9:00 door, the rent, trackers twice a day, the 8–9 assessment. Read "The Three We Never Talk Down" out loud — this one lands better spoken. |
| 45–58 | 08 · Money Map | Run the worksheet live — bank app open, their real numbers, zero judgment. You are looking for two people: the one who is a flat tire from broke, and the one who will blow month two on a car. Their monthly nut gets said out loud and written on the tracker card. |
| 58–60 | Homework | Pair tonight’s first role-play before anyone leaves — a manager, a classmate from their orientation, or both. Then hand them the unlock schedule (printed in the DAY 1 banner): tonight 05 + 12 + 11 read-only, Day 2 the Discord Ladder starts and the admin shows them NEO, Day 8 The Pay — the day transfers start paying them. |
| Role | Owns | Never owns |
|---|---|---|
| Agent Success Rep | THE CLOCK. First contact, anchor-day booking, the Day-1 walkthrough of this page, exam/fingerprints/E&O, contracting call pre-booking, portal tracking, slip alerts, daily pipeline check | Sales coaching, the Gate |
| Manager / Mentor | Shadow rotation, end-of-day closer debriefs, Blackout Drill, dialer mini-gate + supervision, ladder spot-checks, warm market: both discovery questions, scoring, the Day-8 Phone Zone, running every warm appointment, weekly refill, the 8–9 PM EOD assessment in the training room (cards on the table, steps reviewed, attendance noticed — never taken) | Contracting logistics |
| OAKMAN / team lead | Intro 1:1 + personal 1:1, THE GATE, keep/watch/exit calls, three-strike decisions | Day-to-day scheduling |
| Stage | Old avg | New max | Rule | If it slips |
|---|---|---|---|---|
| First contact | — | Day 0–1 | Call same day/next AM; anchor day ≤72 hrs | OAKMAN calls personally |
| Stage 1: Day-One tasks | 2d | Day 1 | Done IN OFFICE on the anchor day | No shadowing until done |
| Stage 2: Exam + prints booked | 2d | Day 1 | Booked before they leave; exam ≤7 days out | Admin books it FOR them, on the spot |
| Stage 3: XCEL setup | 3d | Day 1 | First module started same day | Same-day call |
| Stage 4: Exam + license applied | 7d | Day 7 | License app + prints SAME DAY as exam | Fail → retake ≤72 hrs |
| Stage 5: E&O active | 4d | Day 8 | Within 24 hrs of passing | Admin walks them through it live |
| Stage 6: Contracting call | 16d | Day 10 | PRE-BOOKED Day 1 for exam+3 | KILL ZONE — see below |
| First carrier approvals | — | Day 10–14 | Admin chases status daily | Escalate to upline contracting |
| The Gate | — | Day 14 | Attempted as soon as first carrier lands | Fail → retest next morning |
Sixteen days average for a contracting call is where the old 34-day funnel died. The fix is sequencing, not effort: the contracting call is booked on DAY 1 — calendared for exam-date-plus-three — instead of scheduled reactively after E&O appears. If the exam moves, the admin moves both bookings the same day. Nothing about contracting requires 16 days; it averaged 16 because it started from zero after every prior stage finished.
Attendance is the easy path to catch and it is not the one that costs us the most. The agent who is in his seat every day and coachable to nobody burns two months of your calendar and leaves anyway. The four traits on the candidate page — Speed, Attitude, Coachability, Work Ethic — carry strikes exactly like missed days. (Confidence is the fifth trait on the page and it gets coached, not struck — you can’t discipline someone into believing in themselves.) The whole point is that it's documented before it's terminal, so nobody gets exited on a feeling and nobody gets to claim they were never told.
| Step | What you do | What gets logged |
|---|---|---|
| Strike 1 | Name it out loud, same day you see it, privately. Not "be more coachable" — the specific behavior: "Three reviews in a row you've opened by telling me why the call was fine. That's the thing I need you to drop." | Date, trait, the exact behavior, what you asked for |
| Strike 2 | Written. One paragraph, in their file and in their hand: the trait, the behavior, the specific replacement behavior, and the date you're checking it. Say the words "this is strike two." | The paragraph + the check date on your calendar |
| Strike 3 | Same-day exit conversation, run by OAKMAN. Same script as the attendance exit — kind, final, door open. | Exit logged with both prior strikes attached |
| Situation | Rule |
|---|---|
| Can't do anchor day within 72 hrs | Push once. Twice = they told you their priority. Strike 1 |
| Exam not booked by end of Day 1 | Admin books it for them before they leave |
| Exam failed | Retake ≤72 hrs. Clock pauses, pipeline doesn't |
| Contracting call somehow unbooked | Booked within 24 hrs + escalate to OAKMAN |
| Wants phones without the mini-gate | No. Ten minutes with the manager first |
| Wants closer calls without the Gate | Never. 70% from memory or retest tomorrow |
| Ladder "done" but fails spot-checks | Reset to last verified rung; log a flag |
| Has another job | Part-time track: 6–8 wks, conversion date in the portal, or pass |
| Nods at every correction, changes nothing | Coachability strike. Name the pattern out loud, log it, check the next call — not the next week |
| Needed a second reminder on the same task | Speed data point. Two on the same task in week one = strike 1 |
| Negativity in the row, witnessed | Attitude strike. Write what was actually said or done — never "bad attitude" alone |
| Trait behavior you never coached the mechanic on | Not a strike yet. Coach it specifically first, THEN it counts |
| Two attendance strikes + two trait strikes | Escalate to OAKMAN now, not at strike three |
| Third strike (either path) | Same-day exit. Kind, final, door open |
| Any fraud, any lie on a call | Immediate termination. No conversation |
| Milestone | Target | Manager action |
|---|---|---|
| Week 1 live | 2–3 sales / $3–4K submitted | Hourly-ish pulse checks + personal EOD recap call every day. State the expectation out loud Monday. |
| Weeks 2–5 | 1 → 3 → 4 sales/wk, stabilizing wk 5 | Pre-frame the week-2 dip BEFORE it happens. Taper check-ins to once daily, then every few days. |
| Week 3 | First fresh-lead order placed | Enforce the Gold Mine overlap (below). Their four free weeks end at week 4 — the order goes in at week 3, not week 5. |
| Month 1 | $10–12K submitted | Floor set. Personal 1:1 recap — goals vs. reality. |
| Month 2 | $20K submitted — NON-NEGOTIABLE | Say why out loud: at ~75% advance they deposit ~$9–10K; next month's leads cost ~$3,600. $20K = bills + leads funded + margin. |
| Month 3 | Self-funded leads, ~$15K+ deposited | Lead spend is fully self-funded out of production. Subsidy ended two months ago and was never missed. |
The 2-week Gold Mine overlap — this is the independence mechanism, and the window is tight. They get four free weeks on the Gold Mine, our shared manager lead pool. Their first advances land in weeks 2–3. So week 3 is when the first fresh-lead order goes in — with two weeks of Gold Mine still on the clock, funded by money they already earned. Never at week 5. Daily rule from there: fresh leads dialed first, Gold Mine fills the gaps. By the time the free weeks expire they've already got fresh leads flowing and the snowball feeds itself. The failure this kills: "ride the free leads till they're gone, then start buying" — which buys you a dead week, a confidence crater, and an agent asking to go back on the pool. Four weeks is half the runway we used to give. Put the week-3 order on your calendar the day they're licensed, because there is no slack in this version.
The one rule on this page that is not ours to bend: an unlicensed candidate does not contact their warm market. Either list. Period. No coverage calls, no product talk, no rates, and no "just feeling out the opportunity" either — we deliberately did NOT carve out a recruiting exception, because a nervous new hire on the phone with a cousin drifts from "the opportunity" into "what we sell" in about four sentences, and at that point they solicited insurance unlicensed. That's a TDI matter that lands on you and on this agency, not just on them, and it can sink the license application they're sitting in the middle of. Say the rule out loud on Day 1 — do not assume they inferred it. Their list is built, scored, and held. It activates the day the state issues their number, and you are on the line for their first calls and the agent of record on every appointment until they're licensed and carrier-appointed.
This is the handoff from pipeline to production — the same checklist as the orientation site's manager section. Run it live, they type notes as you go, nothing gets skipped. Every box is checked before their first unsupervised dial block.
| # | Item | Owner |
|---|---|---|
| 1 | License confirmed (or exam registered if retaking) | Admin |
| 2 | Dialer access live — Goldmine / Ringy / Readymode | Admin |
| 2b | Warm market sheet open, scored, shared with edit access — Phone Zone on the calendar this week | Manager |
| 3 | CRM access + full walkthrough — dispos, closes, KPIs, how it all runs | Manager |
| 4 | Close-deal quoter set up (MMM Senior Choice / ForBridge quote, Americo app, eApp) | Manager |
| 5 | Lead pages assigned — nobody dials behind a teammate | Manager |
| 6 | Day-to-day schedule walked through (Phase C, section 03) | Manager |
| 7 | Tracker card (T2/T3) printed, laminated, how-to-fill walked through | Manager |
| 8 | Web pages pulled up and bookmarked | Agent |
| 9 | Bootcamp + Training Camp 100% complete — verified, before any dials | Manager |
| 10 | Fees, leads + agent-house expectations explained — desk fee, lead budget, know your numbers | Manager |
| 11 | Every training (in-person + online) set in their phone calendar before they leave the room | Agent |
| 12 | Shadowed a top closer today | Manager |
| 13 | First live dials made — supervised | Manager |
"Most people will do 3–5 sales this week working 12-hour days, ~500 dials a day. Our focus: one a day. Three bare minimum. Five is the week won. Don't measure yourself against the guy at $18K by Wednesday — measure against THIS."
"You put up $[X] last month. Here's the standard from today: [dials/day], [sales/day], [training attendance]. Do it and the money problem ends. Don't, and nothing I do can stop you from staying broke and being out of the business. I'll check these numbers with you every week — and I'm going to hold you to them."
"You're a dog — I've watched you do it. First two hours every day rebuilding your book. Gold Mine leads for two weeks as a one-time bridge. Twelve-hour days like when you earned your $40K. Two miserable weeks, then you're out of the hole. Minor setback for a major comeback — and I'm not going to let you fail."
"I don't think this is the right fit for you at the moment. No hard feelings — when your schedule and situation change, reach back out and I'll be glad to help you then."
Every new agent walking in was you at some point. Top priority: get them paid — fast. Rent is real, the debt is real, and if you fail at that, you eat the turnover. You earn your override every single day — with the check-ins, the drills, the Gate, and the truth said out loud. Systems, not charisma, are why organizations scale.
Full documents: the complete SOP and the Musa system playbook live in the ELITE NOTES project — this page is the daily-drive version.
Enter the team code to unlock the SOP section.